
Registration of commonly used, generic, and/or descriptive terms in Latin America
I- Recurring practice in the region During more than two decades working in industrial property, I...

“Ninoshka Urrutia provides a wealth of highly accurate and reliable information, and her advice is always thoughtful, well founded and strategically sound. Conversations with her clearly reflect the depth of her experience and expertise.”
Ninoshka is a Partner at Consortium Legal – Guatemala with more than 24 years of experience advising multinational corporations, companies, and entrepreneurs on intellectual property protection, management, and enforcement. Her practice focuses on trademarks, geographical indications, appellations of origin, domain names, and copyright.
She specializes in preventing and resolving trademark disputes, prioritizing amicable settlements over lengthy and costly litigation. Together with the litigation team, she advises on copyright infringement cases in criminal matters, border measures, unfair competition actions, nullities, non-use cancellations, and infringement of distinctive signs. She also provides counsel in drafting and negotiating contracts, including confidentiality agreements, trademark assignments and licenses, and copyright-related agreements involving artists, musicians, and image rights.
From 2013 to 2018, she served as Guatemala’s Delegate to the Inter-American Association of Intellectual Property (ASIPI) and was a member of its Geographical Indications Committee (2013–2023). She has also served on several International Trademark Association (INTA) committees, including the Harmonization of Trademark Law and Practice Committee (2018–2021), and currently serves on the Famous and Well-Known Trademarks Committee. For over 15 years, she has been part of the Intellectual Property Committee of the American Chamber of Commerce (AMCHAM).
With more than 15 years of academic experience, she was among the first professors to introduce Intellectual Property Law courses in Guatemalan universities. She is also a frequent lecturer and trainer for public and private entities. Her academic contributions include the update of the Trademark chapter in “Trademarks Throughout the World” (2022) and collaborations in ASIPI publications on geographical indications.
Diagonal 6 11-10 zona 10 Edificio Diago6, nivel 10. Oficina 1001


I- Recurring practice in the region During more than two decades working in industrial property, I...

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