Artificial Intelligence in the Fashion Industry

Artificial Intelligence (AI) enables us to perform various tasks automatically, effectively, safely, comfortably, and quickly.

Its use has revolutionized various companies, which is raising certain concerns to determine if Intellectual Property laws in El Salvador provide adequate legal protection for works created through AI.

Regarding the fashion industry, it evolves rapidly, and the use of Artificial Intelligence, the pursuit of continuous improvement, and efficiency in production processes represent enormous challenges and benefits for companies.

Benefits of Using Artificial Intelligence.

    • Sustainable fashion: The introduction of new technologies in garment production processes has led to “cleaner production processes” such as recycling plastic from seas and rivers. This leads to adequate protection of the environment and prevents the destruction of the marine ecosystem.
    • Computer-generated images such as models and influencers: Computer-generated images allow the production of virtual models and influencers on Instagram.
    • Computer-Generated Imagery (CGI): 3D graphics are used to create characters, scenes, and special effects in the fashion industry. Digital models enable brands to offer more personalized shopping experiences to their customers.

Challenges of Using Artificial Intelligence.

    • The metaverse and virtual fashion are opening up new business opportunities in the fashion industry.
    • Avatars, created and improved by advanced technologies, must establish boundaries between reality and virtuality.
    • 3D printing and Artificial Intelligence are becoming more accessible every day. This has led to greater infringements on unauthorized reproduction of patterns and brands protected by copyright.
    • Competitiveness. The fashion industry is very dynamic. Companies must seek technologies that streamline production processes. Blockchain technology and Non-Fungible Tokens (NFTs) represent risks such as price volatility.